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Direct Mail Printing That Delivers Results

Direct mail is not just alive, it is working. We print and mail campaigns that reach a real person in a real place: data, printing, inserting, sorting and delivery, all from one plant, so your piece lands in the right hands at the right time.

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A sweepstakes mailer with a scratch-off panel and a rules card, printed and mailed from our plant

Why direct mail works

It Gets Held. Not Scrolled Past.

Unlike a digital ad that can be scrolled past or blocked, direct mail puts your brand into someone's hands. It is personal, physical and trusted, and it consistently earns higher response rates than email or display, especially when the design and the targeting are good.

What our clients mail

  • New customer acquisition campaigns
  • Loyalty and reactivation mailers
  • Event invitations and seasonal promotions
  • Real estate listings and open house notices
  • Healthcare and appointment reminders
  • Retail coupons and promotional flyers
  • Political outreach and fundraising appeals

Data and personalization services

Complex Print. Simple Experience.

The list is where a mail campaign is won or lost. We clean it, verify it against USPS records and print to it, so you pay postage on addresses that exist and reach people who are still there.

Data and list services

  • Address verification. USPS-certified, before a single piece prints.
  • CASS and NCOA updates. So the list matches where people live now.
  • Segmentation and targeting. The right message to the right slice.
  • Merge, purge and deduplication. One household, one piece, one postage.
  • Route targeting. EDDM, saturation or a targeted list.

Finishing and personalization

  • Variable data printing. Names, offers, QR codes, anything in the file.
  • Intelligent inserting. Envelope matched to its contents, every time.
  • Tabbing, folding and perforating. To postal spec.
  • Barcoding and postal optimization. For the best rate the job qualifies for.
  • Custom packaging and kitting. When the mailer is more than paper.
All specialty finishing

Why Lawton Connect for direct mail printing

From Strategy to Mailbox.

Our own team handles design, data prep, printing, inserting, addressing and delivery. Whether it is 500 mailers to a targeted list or 250,000 to every household in a ZIP code, it is one building and one team. We work directly with USPS so every campaign meets regulation and qualifies for the best rate available to it.

What sets us apart

  • Commercial-grade equipment. High-speed inkjet and digital presses, for bulk and for personalized runs.
  • Scalable production. Efficient for a short targeted list and for a national mailer.
  • Data accuracy. USPS-certified list processing and variable data, so the spend lands.

And the part people forget

  • Quick turnaround. Aggressive production timelines and optimized mail entry.
  • Centralized fulfillment. We print, insert, sort and deliver from one secure facility.
  • Design and prepress support. Mockups and postal checks before you commit to a run.

Direct mail from our plant

Your Brand, In Their Hands.

What clients say

  • Thanks again for such great service. We received tons of great feedback, in fact it was one of our more successful events.

    Sandra, Dell Technologies